Lawrence Heim, Managing Director of Elm Sustainability Partners, is finishing his book Killing Sustainability, expected to be published in February 2018. Killing Sustainability is a painfully candid look at sustainability/CSR failures & obstacles and getting past them.
“The book is intentionally different. It is written in an informal, concise and blunt style to make it an easy, quick read,” Heim said. “Plenty has already been written about organizations with robust and successful programs. The intended audience is sustainability/CSR professionals and executives in small/medium sized companies who need to completely change conversations internally and with customers.”
Perhaps the most controversial aspect of the book is the critical evaluation of sustainability/CSR professionals and their approaches to convincing others of their value. “Painful introspection is necessary for sustainability/CSR practitioners at this moment in time. We need to understand our own shortcomings, how many executives truly perceive us and why that impacts their decisions.”
Killing Sustainability analyzes the starting point of executive mindsets and current research in behavioral economics and science to influence change.
The title reflects the ultimate end game – when “sustainability” is so fully integrated into a company’s operations and strategy that it can be killed off as a stand-alone concept.
For more information and updates or to join in the conversation, visit www.killingsustainability.com.